Recent advances in technology and the increased demand for assessing student learning has led many school administrators to discover that the usefulness of data goes far beyond NCLB reporting requirements. This article describes how forward-thinking districts across the country are employing data-driven decision-making techniques not only to analyze test scores and student achievement, but also to narrow achievement gaps between student subgroups, improve teacher quality, improve curriculum, share best practices among schools and districts, communicate education issues more effectively with key stakeholders, promote parental involvement in the education process, and increase dialogue within the educational community.